It seems there's a Koreanband that used a similar expression: "light up your wrist", in one of their lyrics referring to the same, but they officially said it was about jewerlly...
A organization started by Stephen Colbert to prevent wrist injuries. Wrist Strong members wear red bracelets similar to Live Strong bracelets.
Unfashionable Guy: Isn't your Live Strong bracelet supposed to be yellow?
Fashionable Guy: Na, this is a Wrist Strong bracelet, to prevent wrist injuries