buick

Formerly a revered marque that has been continuously ruined by General Motors for over 90 years, mostly through badge engineering, marketing neglect, and a complete lack of imagination. Will never escape the stigma of being an old fart's transportation around a stagnating Florida retirement community. Its decline escalated during the 80s as the General tried to make it look like a European brand (?!?) through hare-brained marketing exercises that ultimately served to remove any remaining shred of credibility the brand possessed. Now shares platforms with virtually every mid-size and large vehicle in the GM lineup, and has been reduced to swapping badges with desirable premium SUVs like the Pontiac Asstek.
Tiger Woods sponsorship a bizarre way to attract young(er) buyers who were not even aware of Buick's continued existance. Latest sedan takes name from French Canadians' euphemism for masturbation. In 20 years will go the way of Oldsmobile, around the same time as GM managed Saab will cease to exist as a brand, made redundant by Cadillac's growing share of the market.

So why exactly does GM have two luxury nameplates for the North American market, Buick and Cadillac?

by Hans Blix September 19, 2005

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