A type of men who wanted to be a "alpha male" but wanted to be like cooler or some crap?
So they decided to make their own type of male.
Person 1 (a beta male): Yoooo, you're such a alpha.
Person 2 (an absolute sigma male): No, no, no! You absolute IDIOT! I am a SIGMA MALE, get it right you beta b*tch.