Removal of traits characteristic of the pre-July 18, 2003 Investment Bankingtemplate in favor of those characteristics requiste ensuing the aforementioned date; most notably, Frutiger 55.
Also: defrutigerization, defrutigerizationism
Hope yo' silly pale ass hasn't gone and frutigered that muthafucka, oh I be bombin' defrutigerization all overthat ass, biatch.