A pairing between two well known individuals, organised by a PR rep for the purpose of boosting their media presence.
These tend to go hand in hand with a film or TV show romance and give a steady release of staged paparazzi shots.
Dianna Agron and Alex Pettyfer's 'romance' was masterfully orchestrated around the promotion of the film 'I Am Number 4' only to suddenly break off right around the release date...
KStew and RPatz, a long standing PRomance are having big 'issues' right now. Coincidently on the run up to the release of the final Twilight.
When two men have a work relationship, that is completely platonic, but facilitates motivation, ego-stoking, and enhances their daily work.
Two men meeting at work and then doing everything together, including ego stroking, slight competition, frequently talking about one another, getting beers and talking about work.
"Hey Nikee, have you notice the new promance between our husbands, Derek and Chris? They spend so much time working and all they talk about when the get home to us is each other!"