The purpose of the fauxmance is usually: to willingly provide a celebate rouse for one or both partners true sexual orinetation until one or both are ready to come out.
It is often employed as a marketing ploy for films and major Celebrity couples.
Famous first Hollywood fauxmance
Doris day (Hetro) and Rock hudson ( Gay)
When two people who are single spend time together, and act like a couple. That inculdes hand holding, kissing, PDA, cuddling, and having sex. But if anyone ask them if they are a couple they both say no.
this is a relatively new shift in behaviour from z-list celebrities,
mainly borne from reality tv shows such as big brother uk.
the best examples of this behaviour can be seen in magazines such as OK and Heat,
they grab the nearest and equally desperate z-lister to "fall in love" with become the new "it" couple.
As their 15 minutes of fame ticks down to the to their eventual signing on date at the DSS, following the perfume failure, exercise/diet dvd, primark clothing line and appearances on game shows have dried up.
A style of hooking up where while everyone knows it's just a hook up, the style of sex is very sensual and intimate as if more romantic and intimate than just a hook up but there are NSA - no strings attached.
They hook up about every six months or so and it's like Romeo and Juliet or Alexander and Hephestain or like one of them is going off to war the next day. They enjoy a little fauxmance but really they're just fuck buddies.