An event or product that attracts so much interest and attention that it exceeds its own sustaining capacity, resulting in the inability of the organization to respond to demand.
The new product was such a hit that the store ran out, resulting in angry crowds destroying the mall. It was a catastrophic success for the company.
A term coined my Metric used to falsely portray a situation that is successful and sexy in order to glamorize it. The term is mostly used to describe how politicians try to create a positive illusion of an unpopular military/political operation.