A non-technical photographic term for bouncing the light from a flash unit off of a nearby wall or other neutral-colored object in order to diffuse and redirect the light. It produces far more natural looking light (and shadows) than firing a flash directly at the subject.
While shooting the couple's first dance, the wedding photographer swiveled the head of his flash to one side so that he was foofing them rather than blasting them with hard light.
Dom: What's the worst thing about sharing a tour bus with me?
Matt: All your faffing about. Your electric toothbrush and mouthwash just wind me up. For one, it reminds me how unclean I am.