1. A standard by which something can be measured or judged
2. Defines a computer system's performance through a rigourouly designed software suite specifically integrated to punish and stress hardware components for one or more of the following:
speed
quality
endurance
heat and power consumption
competition from competing products
See also: Wut 1337 h4x0r5 look at before getting a computer they want.
Hardware companies use such benchmarks to improve computer hardware before releasing them to the market.
Benchmarketing is the process of comparing one's business marketing processes to industry bests practices to find the ideal solution.
Steve: How do I know which is the right solution for my business?
Consultant: We can start by benchmarketing your business needs to match you with the best providers in the industry.
The act of promoting software or hardware by publishing bogus benchmarks with cooked up numbers that makes the product look better than its predecessors and the competition.
As an advanced technique, have some blogger push the numbers instead of putting it out in a press release.