benchmarketing

Benchmarketing is the process of comparing one's business marketing processes to industry bests practices to find the ideal solution.

Steve: How do I know which is the right solution for my business?
Consultant: We can start by benchmarketing your business needs to match you with the best providers in the industry.

by Marketing_Genius March 31, 2012

benchmarketing

The act of promoting software or hardware by publishing bogus benchmarks with cooked up numbers that makes the product look better than its predecessors and the competition.

As an advanced technique, have some blogger push the numbers instead of putting it out in a press release.

Our test suite shows it's 5% faster!

... benchmarketing at work.

by nkill March 17, 2009

Benchmarking

The systematic process of becoming no better than anyone else.

After all the benchmarking we have done, I think we can finally boast that we are an LCD company.

by scanner1 June 5, 2011

Benchmarking

To sit or be sitting on a bench or couch with no pants on.

"Gross dude! You're benchmarking my new sofa" -Will KitZel

by Will KitZel February 25, 2011