A serious form of narcissism. To act as if one is an important person without actually doing anything worthwhile to prove it, thus making one look like a complete tool.
Idiot: Hey guys! I just put up all these sweet pictures of myself on Facebook, and I've got this vlog that you've gotta check out. If you don't, you're clearly some kind of lesser being, 'cause everyone loves me for no reason!
Smart Person: Sounds like unwarranted self-importance to me.
A term that originated in popular NBC television show Parks and Recreation, when Tom and Donna two financially self destructive adults that work in the Parks and Rec. Department of Pawnee, Indiana decide to spend an entire day pampering and spoiling themselves. However in the process end up destroying their bank accounts.
"Once a year Donna and I spend a day treating ourselves. What do we treat ourselves to?"
"Clothes"
"Treat Yo Self"
"Fragrances"
"Treat Yo Self"
"Massages"
"Treat Yo Self"
"Mimosas"
"Treat Yo Self"
"Fine leather goods"
"Treat Yo Self"
"THE BEST DAY OF THE YEAR!"