Subjects of man-on-the-street interviews sometimes give Heywood Jablome as their name to reporters. If the reporter's a novice and if the newspaper's copy editor doesn't catch it, the name ends up in print, embarrassing the newspaper and the poor scribe who was gullible enough to scribble down the bogus moniker.
"KMart. Can I help you?"
"My friend Heywood is at your store. Can you page him? His last name is Jablome."
"Heywood Jablome! Phone call! Heywood Jablome!"
Me introducing my new friend to a group of girls: "Hey ladies, this is my friend, Heywood Jablomee."
Girls: "Ewww, gross! No, you pervert!" *multiple slaps ensue*
Me: "What?! That's his name!"