The process whereby an all-white institution or virtually all-white institution usually a university attempts to deceive those who are on the outside looking in into believing it is a diverse institution.
Common ways of doing this include disproportionately making minorities tour leaders for students coming to
see the institution, making the face of the school website a minority, making the face of the orientation books and academic catalogs minorities,etc...
This often sucks in actual minorities into believing that they
will be in a diverse institution only to suffer a massive culture shock within the first
two to
three weeks of their actual arrival at school.