minoritizing 

The process whereby an all-white institution or virtually all-white institution usually a university attempts to deceive those who are on the outside looking in into believing it is a diverse institution. Common ways of doing this include disproportionately making minorities tour leaders for students coming to see the institution, making the face of the school website a minority, making the face of the orientation books and academic catalogs minorities,etc...
This often sucks in actual minorities into believing that they will be in a diverse institution only to suffer a massive culture shock within the first two to three weeks of their actual arrival at school.

Institutions guilty of the insidious tactic of minoritizing include:- University of Maine, Southern Methodist University, University of Mary Washington, James Madison University, Penn State, NYU,etc....

minoritizing by TesticleMan October 28, 2012