Spirit Bear's definitions

in-vertising

In-vertising is a marketing strategy wherein the target audience is pressured into buying a product or service they may or may not need by the intentional insinuation that the audience member must buy the product in order to retain or boost their social standing. In-vertising is often a multi-part scheme which involves manipulation of pop media to increase the popularity of assets heralded herein to be critical to higher social function, such as a song, catch phrase or brand identification.

Some common examples of in-vertising:

Volkswagon's commercials often use obscure musical pieces, which are then pushed to radio and clubs, thereby becoming popular, having the effect that when people hear the tune they find it familiar and question "where have I heard this?" which leads back to Volkswagen's product, thus gaining market exposure for such product.

Apple uses a similar marketing tactic in which an obscure (or established) piece of music is played while the product is moved about on the screen in a pattern that draws the viewer's attention.

Such ads often employ other attention-drawing tactics such as the use of high contrast images (tagged in most of society's brain as the format for important alerts such as street signs and warning labels) and the repetition of recognizable catch phrases (ie "hi I'm a Mac, and I'm a PC").

by Spirit Bear September 21, 2007

bang on

Exactly right. Origin: British english. Also "spot on."

Jane's prediction of fourth-quarter earnings was bang on.

by Spirit Bear October 28, 2004

give it up

A request for praise which can be issued either by the recieving party or a third party.

Give it up for my man DJ Mike!

by Spirit Bear February 28, 2004

miniss

What Boost Mobile customers ask for when they call in to Customer Care to reboost their phones.

Can I get some miniss?

I be out of miniss.

by Spirit Bear July 31, 2007

mash

To click on something or push a button.

Usually used in the deep south.

I type in my user name and password then I mash on Log In.

I mashed on the doorbell.

by Spirit Bear February 3, 2010

lifer

Someone who makes a career out of working in a particular call center. There will usually be one or two people in a call center that have been there for eight years or so (maybe longer) who have somehow escaped the regular fire-hire process that call centers go through. They usually have a tired, burnt-out look to them and can be seen hunching over their workstation in a hazy daze.

Rob wanted to be a lifer but he kept getting canned because of his metrics.

by Spirit Bear October 28, 2004

scroller

A bit of code that makes words travel accross the screen, usually found in a demo or intro.

I put particle scroller in my invitro for Assembly '02.

by Spirit Bear January 28, 2004