A form of marketing or promotion. The aim is to enrage TV presenter Piers Morgan sufficiently for him to highlight the offending item to his extensive social media and television audience, inadvertently creating vast quantities of effectively free promotion.
The Greggs vegan sausage roll is a classic Morganbait.
The act of killing a cleric.
In order to gain access to the Mad God’s temple, I’m going to commit mass clericide.
That priest changes his mind one more time on the communion hymns, I’m going to be clericidal.
