Hurtful is an adjective and means causing distress or injury to someone’s feelings; causing pain or suffering, especially of a psychological nature; it can also mean harmful to living things.
by AKACroatalin December 17, 2015
Get the Hurtful mug.An interesting word, but possibly nothing to do with Donald Trump; it means to beguile, deceive, cheat, elude or slip away from.
by AKACroatalin March 07, 2019
Get the Betrump mug.English expression meaning to have more work that you can possibly deal with. It originated with the Royal Navy and referred to those times when a ship was caught in a severe storm or hurricane. This would require the crew member to work continuously, often for extended periods with little rest, to ensure the safety of the ship. During this time the ship would have green seas coming over the bows so that it appeared as if the bows were under water. When telling of the experience once they were back on shore, the sailors would refer to the ship as being 'bows under' and gradually the expression became associated with the excessive workload incurred at the time as well, so that having an excessive workload requiring continuous application to clear became known as being 'bows under'.
The expression came to be used within the Royal Dockyards to denote times when excessive workloads were experienced. One notable occasion being 1982 when, in response to the Argentine invasion of the Falkland Islands, the Royal Dockyards fitted out ships taken up from trade for Naval service in less than six weeks, Commercial shipbuilders said that this would take more than six months for each vessel, but by carrying out the work in less than a quarter of the time quoted by commercial shipbuilders the Royal Dockyards were 'bows under'.
The expression came to be used within the Royal Dockyards to denote times when excessive workloads were experienced. One notable occasion being 1982 when, in response to the Argentine invasion of the Falkland Islands, the Royal Dockyards fitted out ships taken up from trade for Naval service in less than six weeks, Commercial shipbuilders said that this would take more than six months for each vessel, but by carrying out the work in less than a quarter of the time quoted by commercial shipbuilders the Royal Dockyards were 'bows under'.
by AKACroatalin March 18, 2015
Get the Bows Under mug.Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
Get the Advert Irritation mug.Ostensibly it means caring about society. Being concerned about the things that are wrong with society such as increasing violent crime, an increasingly stressed health service, the marginalisation of the disadvantaged members of society, the list is pretty much endless; those who are truly socially concerned then try to do something about it. Unfortunately as in the case of the chattering classes the socially concerned individuals only pay lip-service to whatever cause is fashionable and they do sfa.
Most so-called socially concerned just talk about the latest fashionable cause, they don’t actually do anything to help.
by AKACroatalin May 26, 2015
Get the Socially Concerned mug.It’s an informal adverb principally meaning in concealment or out of sight. It is usually used in the phrase lie doggo meaning to hide and keep quiet, but can also be used on its own to mean “keep quiet about something” or “don’t tell anyone”.
That’s illegal here, keep it doggo.
by AKACroatalin October 23, 2016
Get the Doggo mug.British Army slang acronym from around the time of World War 2 and stands for balls, bum and armpits. This referred to the areas washed when time is of the essence or water in short supply. It is somewhat similar to an airplane bath but less thorough than HF-AGBA. It was extremely common during the 1950s when National Service in the armed forces was compulsory in Britain for males between the ages of 17 and 21.
by AKACroatalin March 14, 2019
Get the BBA mug.