AKACroatalin's definitions
An interesting word, but possibly nothing to do with Donald Trump; it means to beguile, deceive, cheat, elude or slip away from.
by AKACroatalin March 7, 2019
Get the Betrump mug.Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
Get the Advert Irritation mug.The term Chattering Classes is an essentially British expression, seldom heard outside the UK. It was invented by British journalist Oberon Waugh (he really couldn’t stand them) but was later taken up by pundits and political commentators to describe a group of the “metropolitan middle class”. Generally though it’s used as a derogatory tag for those who are politically active, socially concerned and ‘highly’ educated; especially those with political, media or academic connections. Its original meaning has now changed somewhat and now it usually refers to WOFS, Londoncentric pseudo-celebrities who talk a lot about social injustice, disaster relief, third world aid and all the other fashionable causes but do absolutely fuck all to help.
The chattering classes are all talk and no action.
by AKACroatalin May 30, 2015
Get the Chattering Classes mug.Basically it means very cold. The sort of cold that puts a heavy frost on the ground and makes your hands go numb. The word is possibly a combination of “frosty” and “hoary”; hoary being the greyish-white appearance frost gives to the countryside.
by AKACroatalin December 29, 2016
Get the Frory mug.This is a British expression which can be used in a number of ways:
1 To obtain an item, by purchase, borrowing or other means;
2 To initiate contact or communicate with a person or persons or an organisation;
3 To understand or appreciate an idea, concept or theory;
The Americans use the expression get ahold of in a similar way.
1 To obtain an item, by purchase, borrowing or other means;
2 To initiate contact or communicate with a person or persons or an organisation;
3 To understand or appreciate an idea, concept or theory;
The Americans use the expression get ahold of in a similar way.
1 “Can you get hold of any 2 inch 10 brass screws?”
2 “That cunt Malcolm’s gone off somewhere, I can’t get hold of him.”
3 “His ideas are so abstruse they’re difficult to get hold of.”
2 “That cunt Malcolm’s gone off somewhere, I can’t get hold of him.”
3 “His ideas are so abstruse they’re difficult to get hold of.”
by AKACroatalin January 4, 2016
Get the Get Hold Of mug.This means, quite literally, “one who eats faeces”. French beef farmers, supplying meat for export, feed their cattle human faeces as a cheap food as it contains large amounts of partially digested cellulose and thereafter the cows exhibited coprophagic behaviour. Under certain conditions dogs also develop coprophagic behaviour, but this can be prevented, and cured, by feeding them tinned pineapple!
The use of the term has expanded to describe someone who, while not very clever or good at their job, is always smarming round the boss. The sort of behaviour exhibited is:
1. laughing excessively at the smallest joke;
2. apparently sharing the same interests and hobbies as the boss;
3. getting the boss tea or coffee without being asked;
4. sending the boss Christmas and Birthday cards, often with a gift attached;
Exactly the sort of behaviour that makes you think that if the boss crapped on their desk they’d eat it and swear it was ambrosia. These people are usually mediocre to poor performers and its only their relationship with the boss that keeps them from being potted.
The use of the term has expanded to describe someone who, while not very clever or good at their job, is always smarming round the boss. The sort of behaviour exhibited is:
1. laughing excessively at the smallest joke;
2. apparently sharing the same interests and hobbies as the boss;
3. getting the boss tea or coffee without being asked;
4. sending the boss Christmas and Birthday cards, often with a gift attached;
Exactly the sort of behaviour that makes you think that if the boss crapped on their desk they’d eat it and swear it was ambrosia. These people are usually mediocre to poor performers and its only their relationship with the boss that keeps them from being potted.
“Malcolm’s just given the boss a big birthday card and a present, so I told him he was a perfect coprophage. The twat looked at me as if I’d just paid him a compliment.”
“You did. Nothing about that wanker is perfect.”
“You did. Nothing about that wanker is perfect.”
by AKACroatalin March 16, 2019
Get the Coprophage mug.An individual who cruises Urban Dictionary, browsing various words or authors and liking or disliking (usually disliking) words, either because they didn’t think of them themselves or because they were added by a particular author. They have appointed themselves as critics of the people who try to increase the content and scope of Urban Dictionary, without making any sort of contribution themselves. These people are drones; each of them nothing more than a self-absorbed waste of space as, for the same effort, they could vote on the inclusion or exclusion of new words and help keep Urban Dictionary functioning efficiently.
by AKACroatalin August 10, 2016
Get the Drone Browser mug.