Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
There are lots of fart jokes, but this one holds a record, it’s around 4000 years old and is the oldest known joke. It's an ancient Sumerian proverb that says, "Something which has never occurred since time immemorial; a young woman who did not fart in her husband's lap.”
by AKACroatalin October 27, 2019
This is not solely applicable to blokes, females can also get a second asshole, so feminists eat your fucking hearts out. The phrase originated in the UK where it was usually “ripped him a second arsehole” but over time the spelling changed. The original meaning was to attack someone, usually unexpectedly, brutally and viciously so that they were completely overwhelmed and unable to defend themselves. It can also mean to criticise someone’s thoughts, ideas or lifestyle either with or without cause or justification. The usually accepted definition is that which is applied to the workplace where it means to reprimand someone so totally and effectively, that the person on th receiving end wishes they could crawl under the carpet and die. So if you have ripped him/her a second asshole you have delivered a rebuke of epic proportions.
That WOFS Malcolm has fucked up once too often so the boss called him in and ripped him a second asshole. He practically crawled out afterwards looking like he’d pissed himself and cleared his desk.
by AKACroatalin December 06, 2016
This is a phrase commonly used throughout the UK to indicate to a friend, colleague or even a total stranger that they have seriously annoyed a number of other people by word, action or attitude and that they can expect repercussions.
"Malcolm's just changed a whole load of databases that took months to set up, system support are fuming, he's really pissed them off!"
by AKACroatalin March 29, 2015
A British expression, it’s used to describe something that is no good, rubbish or of poor quality. It’s a rather more polite way of saying totally shit.
by AKACroatalin August 01, 2015
US Army slang possibly from the Korean War, where helicopters were first used to transport wounded troops, but certainly in use during the Vietnam War. A contraction of evacuated, it means to be removed from a combat zone, by helicopter, to an aid station or hospital and, if the injury or wound is serious enough, back to the United States.
Jimmy got creased a couple of times during Charlie’s last attack; dumb fuck thought he was going to be evaced, but all he got was a purple heart and a pat on the head.
by AKACroatalin February 23, 2017
As can be gathered from the expression, it indicates a state of intense anger and annoyance, so much so that the person making the threat is ready, willing and able to inflict physical pain and degradation upon the person who has annoyed them. While it may not literally result in the removal of the offenders head and defecating into the stump, it will usually result in physical violence and a humbling of the person who caused the offence.
The expression that is believed to have originated with the British Royal Navy. It gradually became used within all branches of the armed forces and later spread to the civilian organisations associated with them before obtaining wider usage.
The expression that is believed to have originated with the British Royal Navy. It gradually became used within all branches of the armed forces and later spread to the civilian organisations associated with them before obtaining wider usage.
by AKACroatalin March 19, 2015