The act of reviving or perpetuating a once relevant TV program, movie franchise, etc. that has already passed its peak (i.e., jump the shark) in the selfish hope of getting more money or compensation (e.g., fame) out of it. Ultimately, the perpetrators/propagators get a nasty surprise when they find out the "shark" is no longer fit for "humping".
"Did you hear they're making a film about golden retriever puppies that play rugby? It's called 'Scrum Buddies'."
"Wow, those guys sure are humping the shark with all the 'Buddies' movies."
When a company or, oh, say a TV sitcom (aka Happy Days), begins a downward spiral, the moment that the spiral began they are said to have "jumped the shark". However, if by intelligence or more likely pure chance, said company or sitcom turns the downward spiral around and all of a sudden they are in the black or renewed for another season, they have "humped the shark". Okay, what it means is Fonzie jumped the shark and then turned around and humped the powerful beast and who wouldn't renew a show that had the cojones to do that in the '70s?
Man, Apple really jumped the shark with Newton back 1993.
Yeah, but they humped the shark when they came up with the iPod. I sure hope they don't jump it again with the iPad.
A hardo is a person who tries extremely hard at everything. Most times a hardo will try very hard at things that do not require excessive effort. For example, sports practices, gym class, etc.
Wow did you see Jack at practice today? What a hardo!