1. A concept from hustler culture that typically means to network with someone who can help you become more successful. You may be linking and building also by exchanging info and building out your network, adding someone on the social media site Linkedin, meeting with
people to organize for social
justice or community projects, or lastly, doing something with someone else in a social setting to gain more clout. NOTE: Sometimes for two
people to "link" is used interchangeably with "link and build" but "link" is the more casual / informal version.
2. The term is also used ironically to talk about meeting friends, by
meme pages to make fun of hustler culture, and by
co-workers who are using the term to refer to doing something not related to
work but with
work friends. It is used in this way by in a satirical video by Cherdleys called "When the clout attacks," where they mention at some point that someone is going to "Link and Build."
1. Sincere version You seem make sick beats. I really want to work on
music with you.
2. Ironic version Yo
boys in
chat, we gotta link and build later.