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The noun form of WUM (Wind-Up Merchant), a predominantly online phenomena of espousing contrary viewpoints purely to string people along and get a reaction from others. A mild-mannered form of trolling.

WUM (Wind-Up Merchant), a predominantly online phenomena of espousing contrary viewpoints purely to string people along and get a reaction from others.
The fuckin' bawbag is too busy wumming to realise he's a victim of wummary.
by Spanish Main January 04, 2015
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