Juicy Couture is a stylish
contemporary line of casual apparel based in Pacoima, California. Juicy is well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them. The line is sold in upscale department stores and specialty stores, such as Marshall Field's, Macy's, Neiman Marcus, Nordstrom, Bloomingdales, Saks Fifth Avenue, Bergdorf Goodman, and Parisian.
Entertaining slogans often adorn Juicy apparel, such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" (or "Love G&P") are stitched
on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.
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