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Doing the same old pointless thing a different way. Alternatively, creating something brilliant in such a way that it takes twice as long and costs three times as much as the old fashioned way of doing the same thing.
Bob: Hey, let's make a wheel!
Bub: Well, we'll have to draft a budget submission, then set up a steering party, develop a business plan then publish a prospectus. I'm guessing we'll need a couple of million plus a three year window for the R & D alone ...
by Disgruntled Former Employee March 17, 2005
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A marketing ploy used by organizations that have exhausted all other plausable excuses for introducing ill-conceived products, policies, practices and/or services that will ultimately prove to be counterproductive.
CEO: OMG, this place is a real drag!
Boy Wonder: Gosh, CEO ... let's introduce an innovation!
CEO: Shit! Why didn't I think of that? Where should we start?
Boy Wonder: Gee, I guess we should do a Google search ...
by Aunty Yo's Sister March 17, 2005
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A word used by game developers when they are going to fuck up a game.
Dev: We're going to make the game more innovative and fun!

*later on after release*
Gamer: Dude! WTF THIS GAME SUCKS! it fails in most new games.
by bluemuffin May 29, 2009
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Jarrad - I used to use a shoe-horn to hold my dick up while shaving my balls, Now with my new Innovation i can hold up my mates dick while he shaves his balls as well!
by TheTrooper October 07, 2007
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