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1. trying to make your image more environmentally-friendly
2. at least appearing to be earth-conscious
3. making earth-, animal- and people-friendly choices (for whatever reason)
Many large companies are trying to greenerize their public image.

No amount of greenerizing can undo the damage Sprawl-Mart has and continues to inflict on local communities and the earth.
by MandaBell February 22, 2007
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