A person, typically millenial or Gen X, who is pretentiously unpretentious and outdoorsy. Often found shopping at REI or a local outdoor gear shop with premium prices. Prefers to frequent fly fishing shops, slopes, breweries and mountain bike trails, often riding said bike to brewery in full attire. Loves to wear cotton tee shirts and light jackets from upscale outdoor retailers like Patagonia and North Face instead of buying the same thing at Target for $12.99. Often found roaming abundantly in places like Bozeman, MT and Jackson, WY at bike shops, rock climbing walls, or ironically sitting with a dog on a lawn or sidewalk. Bonus points for an upscale crossover SUV and a ball cap or trucker hat with expensive outdoor fashion brand name or brewery logo. Triple bonus points for yellow lab.
I went down to the brewery to fill my growler on Saturday afternoon and saw a lot of eco-bougies with their bikes on top of their Subarus. Lots of cute tap room dogs to pet though.
by KellyWyoMont May 18, 2020