A subgenre of horror told in the manner of a classic analog style. Typically using an old school, pre-digital style when presenting lore, using things such as television broadcasts or infomercials in generally "nostalgic" styles. Most often presents itself as a web-series.
Commonly referred to as "Books" by people of the time, these objects were used by people as their source of reading before the eBook. Operated by turning pieces of paper that contained words written in actual ink. During this time people were inconvenienced by driving downtown and checking these materials out for free at a "Public Library," which was a place that loaned books out for a 2 week period.
Analog and Digital are intertwined these days. Digital information is represented by series of electronic 1s and 0s, so that information is most current/modern but it is also unreal or fake. Analog information is represented in many ways—sight, touch, taste, smell, sound, etc.—and is, thus, old fashioned but it is also more real/accurate. Current usage is that Digital is modern/better and Analog is older/slower/less desirable.
"You're going analog today, kids. Turn off the screens and take out some paper and pens," said the annoyed mother.