To take simple beats or karaoke tracks, auto tune or mumble
hood words, add a fictitious/
hood/gang related back story for street credibility, more Pop than Hip Hip, wrap it up in a package and sells it. Slowly killin Hip Hop.
Flash and Melle
Mel are Grandmasters, Lyte, RUN
DMC, and Chuck D are MC's, Snoop and Eminem are rappers.
Lil
Wayne, Soulja and more, are Wrappers.