An effect that is present in many public relations campaigns involving polls or contests. The public, if presented with one, will vote for an option that is out of the ordinary or generally weird. This was seen in the Dub The Dew contest where the most voted option for the new Mtn Dew flavor name was "Hitler Did Nothing Wrong."
by Echold2006 April 26, 2023
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The Appledew Effect
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