Searchwashing 

(noun): /ˈsɜ tʃˌwɒʃɪŋ/

The act of manipulating online search results or digital content to create a misleading or overly favorable impression of a person, company, or situation. Searchwashing typically involves the use of search engine optimization (SEO) tactics, content creation, and other digital strategies to bury negative information or to promote a biased perspective, often with the intent of controlling public perception or reputation.

"After several controversies surfaced, critics accused Donald Trump of engaging in searchwashing by flooding the internet with positive articles and favorable content to overshadow the negative press and manipulate public perception."

Searchwashing by FuglyAsFuck August 19, 2024

search washing 

Creating a highly publicized and searched bizarre but innocuous event to hide search results for previous highly publicized and searched bad behavior.

Why did Papa John create a tik-tok doing the dougie with pizza and a capuchin monkey?!?
He's search washing from when he said the N-word in a board meeting. He's trying to bury the search visibility for that incident so he can start a new pizza company.

search washing by cynicus maxiumus December 10, 2021

search washing 

Creating a highly searched bizarre but innocuous virally popular event to hide search results for previous highly publicized and searched bad behavior.

Why did Papa John create a tik-tok doing the dougie with pizza and a capuchin monkey?!?
He's search washing from when he said the N-word in a board meeting. He's trying to bury the search visibility for that incident so he can start a new pizza company.

search washing by cynicus maxiumus December 10, 2021