Publicly expressing outrage at a corporate entity that has ripped you off or has committed some other heinous offense. "Calling a Company Out" in public. Outing a corporation for fraudulent, bad acts or policy. Setting up a website for the purpose of exposing the bad acts of
the corporation. Engaging in a Marketing Campaign in order to publicize (and shame) the bad company.
Approximately equivalent to "going postal" on a corporation, only in a digital manner. Also, see "STATEFARMSUCKS". Phrase came into popular use in 2009-2010, after a widow & two
little girls publicized their horrendous experience with State Farm Insurance. See "STATE FARM SUCKS" Website.