A term coined in the 2020s by streamer RTGame, a rowling refers to someone you genuinely don'
t want to mention because you're so disapointed to even say their name (unspeakable disapointment).
The term in essence is used when you do not wish to say someones name. This could be for a variety of reasons but is meant to be used when the reason comes from a negative light. Some such reasons being immeasurable disappointment in their actions, hatred for who they are or have become, or a complete wish to not show the
respect of speaking of them by name, instead calling them a rowling.
The etymology of the term comes from Joanne "
JK" Rowling, whom many don't even want to mention due to her awful values in accordance with
transgender folks along with her
racism and utter stupidity in going from beloved childrens author, to widely known terf and
bigot. The term comes about in comparison to the character in her books
Voldemort, who most do not want to mention by name because of their fear of him, or in another context because they do not believe his name deserves to be said. Joanne became a rowling when she decided to show her true self in all her bigotry, making
people hate her, or so disappointed in her that they do not want to even say her name.
