Modern Paint: A fresh update applied to an existing product—whether it’s a design, label, or branding—giving it a new identity while repurposing the old concept.
Example: The FIFA video game series, which each year just adds a new date, minor tweaks, yet it’s essentially the same game.
Example: The FIFA video game series, which each year just adds a new date, minor tweaks, yet it’s essentially the same game.
Lee: Bruv, I can't wait for GTA 6, it's going to be sick!
Frank: Bruv, it's just the same old game, LOL. They just added a bit of modern paint.
Lee: LOL.
Frank: LOL.
Frank: Bruv, it's just the same old game, LOL. They just added a bit of modern paint.
Lee: LOL.
Frank: LOL.
by Jamiecheese March 2, 2026
Get the Modern Paint mug.