1. (non-pejoratively, uncommon use) To fervently subscribe into a cause or belief with passion and energy.
2. (pejoratively, common use) To heavily buy into a cause or belief that is utterly doomed to failure and disgrace with complete disregard to all reasoning, evidence, and intuitions that clearly indicate such a result. Referring to an inability or unwillingness of someone to be persuaded out of believing obvious nonsense -- even when confronted with the facts -- often times out of a sense of
loyalty to a group identity even if there is no reason to do so. Generally implies the complicity of an individual or a group of
people in their own deception
irregardless of whether or not they realize it.
1. (non-pejoratively, uncommon use) Sharice is committed to protecting the environment, and if she has to drink the kool-aid to do so, then so be it.
2. (pejoratively, common use) Karen is so crazy that she'
s investing money in Sears and for some bizarre "reason" thinks that they
will be "restored to their former glory." She's
sure into drinking the kool-aid.