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A butter substitute made of vegetal oils and frequently used as a spread. Sometimes its name is used as a humorous/sarcastic reference to a sub-par substitute to something.
<Eats a piece of toast>
- Just a moment, is it butter?
- No, it is "I can't believe it's not butter!"
- Well, *I* can believe it is not butter.
by potatoninja August 27, 2015
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4
is when you see an ugly person that has some how made themself look attractive through clothes, make-up or other non-plastic surgery enhancement. To test this on someone after a few cocktails (less than three) consider if you would park the love rod in the ham wallet. If yes: "I can't beleive its not butter!" - if no: see fugly.
"Wow, have you seen what Sally is wearing? She's sort of cute now."

Yeah, I know! I can't believe it's not butter!
by prosebrosproductions June 17, 2010
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5
when you cum on a girls back and or bread then spread with a butter knife. She then eats the bread on her back you lie down on her back and you get stuck to her.
i did a i cant believe its not butter to my girl last nite.
by tkifr March 02, 2008
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6
A popular phrase to say when you are currently in denial that what you have been served on your warm toast is not butter, but rather, margarine.

The phrase became especially after a brand of margarine used it as their name, to show just how their margarine was more similar to the real thing, however, now it's pretty normal that margarine tastes like butter.
Person A: This toast is so tasty. What is the brand of butter you use?
Person B: That's not butter, that's margarine.
Person A: What? I can't believe it's not butter!
via giphy
by Sionw October 14, 2018
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