The application of Critical Theory to strategy—examining how strategic thinking is shaped by power, how it defines problems and solutions, and who benefits. Critical Theory of Strategy asks: Whose interests are advanced by particular strategies? How do strategic frameworks define enemies, allies, and goals? What assumptions about human nature, society, and history underlie strategic thought? Drawing on critical security studies, postcolonial theory, and peace research, it insists that strategy is never just calculation—it's politics, ideology, and power disguised as technique.
"It's just strategy, they say. Critical Theory of Strategy asks: strategy for whom? Against whom? With what assumptions? The same strategic logic that wins wars also produces refugees, trauma, destruction. Strategy isn't neutral; it's a way of seeing the world that serves some interests and ignores others. Critical theory insists on asking: who benefits from this strategy, and who pays?"
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The strategy used by Mercedes-Benz where you are given a more expensive or luxurious Mercedes-Benz car while your usual vehicle is being fixed or repaired. This is meant to prevent you from ever experiencing that other makes' cars are better than Mercedes-Benz.
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by Emotional Cruiser October 13, 2025
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