To make an apology for something relatively insubstantial, even mostly irrelevant, while simultaneously refusing to acknowledge something more grievous.
Bonus points if the apology is insultingly insincere and the apologist demands privacy and respect.
Named after Matt Hancock, Secretary of State for Health and Social Care of the UK, who was filmed having an extramarital romantic liaison - kissing and groping - an aide he personally hired. Hancock refused to acknowledge the romantic and sexual element of this interaction and, instead, chose to apologise for "breaching social distancing guidelines." He then asked for privacy for this "personal matter", alluding to the alleged affair sighted, while completely refusing to acknowledge the affair.
Bonus points if the apology is insultingly insincere and the apologist demands privacy and respect.
Named after Matt Hancock, Secretary of State for Health and Social Care of the UK, who was filmed having an extramarital romantic liaison - kissing and groping - an aide he personally hired. Hancock refused to acknowledge the romantic and sexual element of this interaction and, instead, chose to apologise for "breaching social distancing guidelines." He then asked for privacy for this "personal matter", alluding to the alleged affair sighted, while completely refusing to acknowledge the affair.
Jane: "You cheated on me over 15 years, murdered my mother, and stole all of my money. Why did you do all of this, you wasteman?"
Matt: "To invoke the Hancock apology, I am sorry that I ate all of your green Gummy Bear sweets. It was very wrong of me and I apologise. I would now like you to respect my privacy on this personal matter."
Matt: "To invoke the Hancock apology, I am sorry that I ate all of your green Gummy Bear sweets. It was very wrong of me and I apologise. I would now like you to respect my privacy on this personal matter."
by BroJayDee June 26, 2021
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by TheApologeticHoser September 22, 2021
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Get the illumi.apologist mug.After upsetting your hot headed fella (usually Latino) or saying/doing something to disrespect him. You apologise by offering your arse and taking it up the bum. All is then forgiven.
"Valeria upset me the other day, disrespected my wife while we were at it. Was about to lose my shit but she gave me a Colombian apology to calm me down. Wasn't mad at her anymore after that."
by Fookem August 10, 2021
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