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Launch a new fragrance 

To move bowels, excrete, or flatulate to include the characteristic of a unique, or intensely offensive odor.
Excuse me, I have to go launch a new fragrance.

Justin Bieber recently launched a new fragrance.

launch the octopus 

This is when a child, surrounded by sea-faring men, is thrown into a pool.

The child is then rapidly chased around the vicinity, and then violently violated.

Mustard must be involved at some point.

The winner is then crowned.

All rejoice.

***Also, there are many key stipulations to the execution of a formal 'launch the octopus.' They are as follows: the child must not be an actual child but an inanimate stuffed animal so that this is not a morally-reprehensible activity; 'sea-faring men' included but are not limited to men, women, folks of all genders working in piracy, fishing, surfing, sailing, or internet architecture only; the crown must be a Burger King crown; the water in the pool must be mostly Kool-aid; everyone has a fun time; it is a wild ritual of lust, dust, gust, mustard, and whimsy; no muppets may be involved.
Yo, did you see those seabros 'launch the octopus' yesterday before the Penguins vs. Blumpkins game?!?! Ahhhhhhhhh! It was supa dupa cray, bae!

launch my paratroopers 

jane helped me launch my paratroopers when she 'let me off'!

it was a good old fashioned sperming involving many paratroopers

launch of paratroops means much to the male!

Launch the scud 

Said when pushing the 'send' button on an email you feel the response will not be in your favor.
After Phil finished typing the message to H.R. concerning the time clock changes, he told everyone it was time to "launch the scud."
Launch the scud by frambach June 21, 2011

Launch It 

The act of engaging all thrusters to send it into outer space. The phrase is usually accompanied by the Rocket Emoji.
Brad: "Tonight is going to be a full send, bro."
Matt: "Hell yeah dude, I'm going to absolutely launch it."
Launch It by moxsie October 23, 2017

Launch all 'ZIG'

A phrase often used (incorrectly) by ignorant people who attempt to sound cool by quoting Zero Wing, but do not, in fact, have a clue what they are talking about. This phrase never appears in the game, and the real phrases were "Move 'ZIG'" or "Take off every 'ZIG'".
Fred Dibnah: All your base are belong to us.
Davros: Launch all 'ZIG'!
Fred Dibnah: Shut up.
Launch all 'ZIG' by Wormy December 29, 2003