strategic investor

A strategic investor is someone who has a strategic reason for investing in your enterprise; that is, they have an over-arching interest in your success. You can find strategic investors by looking through your supply chain and your value chain. Even your competitors can be a source of strategic start-up capital if they are looking to you as a new co-opetitor.

Say you are bootstrapping a new home builder. A trade creditor (supplier) might extend credit to you for building materials and supplies or a client might give you a sizable down payment on a home purchase; in essence, each of them become a strategic investor in your business. Or say you are starting an athletic wear clothing business, department stores might give you a cash advance in return for exclusivity or a sports drink company might sponsor your line of clothing in return for co-branding opportunities.

by ProfBruce April 20, 2011

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Strategy Beam

Term the most business-y people of all business people use when referring to a common projector. Everyday people put up information on the projector; the coolest kids utilize a strategy beam.

Let's go hit up the conference room and throw that presentation up on the Strategy Beam so we can build the business case for how our global initiatives are going to holistically synergize our go-to-market approach!

by CoolGuyRandall February 5, 2012

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