lazy loyalty

A concept in business which is poorly understood by MBA-types and/or inside start-ups;
When quantified by your data analysts, these customers appear to be loyal to your brand as they keep on using your crap. However, qualitative studies will unravel that the intersection between the sentiment of these customers towards your company and the traditional definition of loyalty is non-existent.

Typical causes of lazy loyalty are companies making it hard for their customers to switch to a competitor, or a persistent apathy towards you among your customer base.

"Are these awesome retention numbers real, or is this simply a case of lazy loyalty?"

by PinkBunny1990 October 24, 2016

Flag

Get the lazy loyalty mug.

Loyalty

Holding true to people (friends and family) to country (not so much to the land but to the values that made it a free country) and to the nation's defenders those soldiers that are fighting the wars today and all those who have served and most important the fallen soldiers that have died to preserve our way of life.

We should be loyal to our way of life, it may not be the best, but it is the best that we have.

"Try not to be part of the problem but be apart of the solution"

by Thomas December 17, 2003

Flag