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Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel
by media jargon October 24, 2024
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Trust

Trust is two cannibals ducking each other off without biting the peepee
Chhhochhhohocch shluuurp chcchooohocc mmmm nice cock mate thanks for the trust
by A not megalatino December 3, 2019
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Trust

Used like "trust me" but way better and more annoying.
Person 1: bro I think it's cooked enough
Person 2: nah bro it needs more time, trust.

Person 1: it's literally burning
Person 2: No trust. It's better this way
by Lovelygiftcard September 21, 2022
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Trust

More cannibals more trust
by mai.fleur December 1, 2019
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Trust

Anybody trying deslerately to gain your trust usually doesn't deserve it, but thinks they do.
People know who they trust and who they don't, there's no point in trying to persuade or sway them into trusting you if they don't already.
by Solid Mantis February 19, 2021
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trust

A gang formed by a group of pseudointellectuals.
The Gathering? You mean trust?
by sigmagrandmaster February 25, 2022
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