When brands agree to cross-promote each other. In effect, each brand becomes a separate sales channel for all the others in the group.
When a driver of a high end sedan gets out of the car wearing an expensive watch and a bespoke suit, now that is co-branding. Each of the three brands have agreed to promote each other in RL (Real Life), on television, in print, online, in social media and on the mobile web.
by ProfBruce April 23, 2011
by God’s son November 30, 2020
by UrbanDicAuthor November 08, 2021
by Realdictionaryman August 27, 2023
A line used in Lupe Fiasco's song "The Show Goes On" meaning that he's a trusted source and that they won't be ripped off.
The new skate shop downtown is 'a brand that the fans trust'.
Lupe's new music is 'a brand that the fans trust'.
Lupe's new music is 'a brand that the fans trust'.
by Ping-Pong March 21, 2012