There are a number of specific events that have to take place to create a bona-fide reverbellion.
Event 1: Something, perhaps a band, movie, style of clothing, movie star, TV show, etc., becomes popular and loved by many people.
Event 2: Seeing how popular this thing, person, or
idea has become, people start rebelling against the mainstream by hating it. This is one form of a
rebellion.
Event 3: So many people start hating the thing, person, or idea that it becomes popular and maybe even hackneyed to dislike it.
Event 4: Other people begin rebelling against the new
popularity by proclaiming that they
like this thing, person, or idea, as opposed to hate it, and hence the true rebellion begins coming from the opposite direction--or "reverse" direction, if you will. This is called a reverbellion.
A good example of a reverbellion is the popularity of the Green Day album
American Idiot. Many people, seeing how popular it was, started saying they hated it--some because they actually did hate it, others because they didn't really care either way and wanted a cheap excuse to rebel against the mainstream. But later on, hating
American Idiot became so common that now there are a growing number of people proclaiming that it's stupid to hate
American Idiot just because it gets a lot of airplay, and also stupid to attack people who like it by calling them teenies.