The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.
A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.
by DemocracySold September 4, 2025
Get the De Beeringmug. Immaculata's finest collection of male beer pong players. This elite group comes from the beautiful garden state and challenges any other group of beer pong playing teams. They are undefeated and are currently looking for a sponsor. Also known as "MBP".
The Manor Beer Pong team talks a lot of smack, but they have the pre-game work out, and the experience to back it up!
by Marc Palestini July 27, 2008
Get the Manor Beer Pongmug. the greatest thing in the ever
it can get you drunk or help you with your homework
approved by parents all over the world
it can get you drunk or help you with your homework
approved by parents all over the world
by verycewlperson November 17, 2022
Get the beermug. 1) A person (most likely female) that drinks all of a fraternities alcohol. 2) a badass because they have to drink ALL the alcohol to get sufficiently tipsy.
Look at Lucky over there, she just drank all their handles of McCormick Vodka, she is such a beer sponge.
by SLLAPPIT April 16, 2014
Get the Beer Spongemug. by Sanae Katagiri March 30, 2022
Get the Beermug. Hollow baseball bat made out of hard plastic meant to be filled with an alcoholic beverage. Typically served at professional baseball games.
Person 1: "Dude check this beer bat out, isn't it hilarious"
Person 2: "Aren't you driving us home tonight?"
Person 2: "Aren't you driving us home tonight?"
by Filipdewoozle August 14, 2023
Get the Beer Batmug. When a female uses a beer bottle to masturbate.
Cap is off.
Beer is still inside and helps get female a little tipsy during masturbation.
Beer is drank afterwards in celebration.
Cap is off.
Beer is still inside and helps get female a little tipsy during masturbation.
Beer is drank afterwards in celebration.
by PDizzle48 June 7, 2025
Get the Beer Pogomug.