The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.
A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.
by DemocracySold September 4, 2025
Get the De Beeringmug. by Hailey and Margie Vlogs July 28, 2018
Get the De-shirtmug. LONG rules over the Ayah bouhaa-ba household .
La maison longue de Ayah bouhaa-ba is ruled by LONG .
La maison longue de Ayah bouhaa-ba is ruled by LONG .
by Long dip September 22, 2020
Get the La maison longue de Ayah bouhaa-bamug. .
by Angel234IsTheDarkSeraphim March 4, 2025
Get the 《¤》Raymond《¤》Robles《¤》Is《¤》Bane《¤》De《¤》Campo《¤》Verde《¤》mug. `~`Hablame`~`De`~`Nuevo`~`De`~`Hablame `~`
`~`Hablame`~`De`~`Nuevo`~`De`~`Hablame `~`
by ExeeloguiexE April 18, 2025
Get the `~`Hablame`~`De`~`Nuevo`~`De`~`Hablame `~`mug. The worst Goalkeeper in the Premier League and possible Europe. Has a howler at least once every two weeks and is a waste of transfer fees
by Rooftophallways May 7, 2023
Get the David de Fraudmug. The process of removing they socially accepted 6 foot invisible boundary between others, initially put in place to deny transmission of the Covid-19 "Corona Virus".
Chad: I can't wait to get out of the house and be near the bois again!
Jimmy: Yeah hopefully we can get rid of that dumb six foot stigma and do some Social De-Distancing.
Jimmy: Yeah hopefully we can get rid of that dumb six foot stigma and do some Social De-Distancing.
by Justice Won May 4, 2020
Get the Social De-Distancingmug.