A word people use when trying to justify doing something bad and/or stupid, thinking that if enough people do it then it won't seem bad and/or stupid anymore, when in reality it's still just as bad and/or stupid as ever.
Person 1: "We should normalize drinking pee!"
Person 2: "Why would we do that? That's gross!"
Person 1: "It won't be gross if enough people start doing it. Let's get to drinking!"
Person 2: "Why would we do that? That's gross!"
Person 1: "It won't be gross if enough people start doing it. Let's get to drinking!"
by yeetyoteyacht October 6, 2023
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Hym "What SHOULD we normalize, Michael? OH! I know! How about incest slavery cults? Ope! Wait... It's a little too late for that! Isn't it? Ha!"
by Hym Iam April 2, 2024
Get the Normalize, mug.Seth: "Hey! You know what? I think that your choice of food for this party. - interrupted by Blake"
Blake: "Normalize shutting the fuck up! I love free food and so should everyone."
Seth: "Why am I such a miserable twat?"
Blake: "Keep talking! That makes sense...ha!!!"
Blake: "Normalize shutting the fuck up! I love free food and so should everyone."
Seth: "Why am I such a miserable twat?"
Blake: "Keep talking! That makes sense...ha!!!"
by von groovy August 3, 2024
Get the normalize shutting the fuck up mug.A cognitive bias and metabias, common in scientific and expert communities, where the tools of science, evidence, and inquiry are deployed to normalize the status quo and/or the current political, economic, and social system. Normalization Bias operates when researchers unconsciously (or consciously) frame their questions, interpret their data, and present their findings in ways that make existing power structures seem natural, inevitable, or optimal. Poverty becomes a matter of "individual choices" rather than systemic extraction; inequality becomes "natural variation" rather than policy outcome; exploitation becomes "market efficiency" rather than violence. The bias lies in using the authority of science to launder the contingent into the necessary, turning "what is" into "what must be" through the alchemy of normalized framing. It's a metabias because it shapes not just individual findings but entire fields' approaches to what questions are worth asking.
Example: "The study 'proved' that poverty was caused by poor decision-making—completely ignoring that the decisions available to poor people were structurally constrained. Normalization Bias: using science to make oppression look like choice."
by Dumu The Void March 14, 2026
Get the Normalization Bias mug.The process by which harmful actions—harassment, clique exclusion, gangbaiting, banlighting—become routine, expected, and even praised within online communities. When toxicity is normalized, new members learn that this is “just how things work”; targets are blamed for not adapting; and perpetrators see themselves as simply following community norms. Normalization happens gradually: each act is dismissed as minor or justified until the cumulative culture becomes one of cruelty. It is the mechanism that turns individual incidents into systemic abuse.
Example: “New members quickly learned that if you questioned a mod, you’d be called every name in the book. Normalization of toxic behavior: making abuse the price of participation.”
by Abzugal Nammugal Enkigal March 28, 2026
Get the Normalization of Toxic Behavior mug.The processes by which society establishes new norms, expectations, and standards, and in some cases existing norms and standards are replaced, in regards to what is and is not acceptable in politics. These processes happen in various settings including schools, colleges, businesses, churches, news channels, and homes. These processes can greatly impact how people think, act, and behave in many different political situations. In the present, the processes related to this have been heavily shaped by the Republicans and Democrats and in turn many of norms and standards being made about politics strongly favor the views of those groups, which in turn gives the mainstream political parties more influence on political and social issues than the nonmainstream parties have. The best way to counter this issue is to give nonmainstream political parties more access to these institutions so they can have their views heard and in turn potentially shape some of the norms that are made, which can help make these processes more fair and representative of the different groups in society.
Zachary: A lot of people strongly support the Republicans and Democrats these days; even though their views on certain issues don’t really benefit many members of U.S. population. I wonder why so many people support them when it does not really benefit them to do so?
Amy: It is because of the fact that political normalization, the processes by which new norms and standards are made related to what is and is not acceptable in politics, has been very heavily influenced by the Republican and Democratic parties, which has led to most of the norms that are made to strongly support their views and not the views of nonmainstream parties, like the Reform Party, or the Constitution Party. As a result, most people in society don’t even consider voting for nonmainstream parties or support people who agree with their ideas.
Amy: It is because of the fact that political normalization, the processes by which new norms and standards are made related to what is and is not acceptable in politics, has been very heavily influenced by the Republican and Democratic parties, which has led to most of the norms that are made to strongly support their views and not the views of nonmainstream parties, like the Reform Party, or the Constitution Party. As a result, most people in society don’t even consider voting for nonmainstream parties or support people who agree with their ideas.
by Vanguard 1998 March 16, 2021
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