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It’s not about winning, it’s about sending a message

Phrase from the internet funny man himself, Alpharad. This means that styling on your opponent is much more important than winning the game. Usually used in Smash Bros.
Opponent: “Why did you go for that forward aerial offstage with no jump?”
Alpharad: “Because it’s not about winning, it’s about sending a message.”
by Tronix6114 August 19, 2022
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It's about driving

When something is about sex/sexual tension, but you don't want to say it straight
- Chan, what this song is about?
- Umm...it's about driving
by Bellatrix_x August 26, 2021
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It's about time I cleaned out that bakery

Invented by Litty Lit (she ain't never gonna quit, lit lit big rip)

Letting one rip by an indivudual whos ass is bakery (thicc)
Litty let one rip this time she followed through, as she waddled away she thought "It's about time I cleaned out that bakery".
by Domsky September 13, 2023
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It's about drive, it's about power

It's about drive, it's about power.
We stay hungry, we devour.
AWOO AWOO AWOO
by ThatOneGuyOnTheInternet February 11, 2022
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It's not about winning, It's About Being The Most Toxic

"It's not about winning, it's about being the most toxic" is a team motto started by four teammates in the Call of Duty clan TOX1C, who frequented Warzone lobbies together.

The motto went viral on Call Of Duty News on July 20th, 2022.

Traditionally the phrase is split into two parts when a "toxic" play is made.
Traditionally it is used to acknowledge a players toxic play:

Teammate one: *Uses grenade launcher*
Teammate two: "Its not about winning"

Teammate one: "Its about being the most toxic"

Alternatively, it can be said in unison, when plays are made in unison:
All teammates: *riot shields*
All teammates: "It's not about winning, it's about being the most toxic!"
by JakeThePinetree July 20, 2022
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it's about......... THIS FAR

A smart-ass comment, to piss of head chefs.
CHEF: HOW FAR IS TABLE 11
Trainee: it's about......... THIS FAR

CHEF: GO HOME YOU C*NT
by 0m@g May 24, 2023
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It's About Me!! Movement

The phrase used to identify a group of people that are gifted with high levels of narcissism. These people demand that their feeling are more important than known facts and demand we bow to their "More Important" needs to use terminology and verbiage of their own creation and reinforce their small sense of mutually developed pseudo-reality.

Which again is why facts stay away from this movement. as facts do sometimes hurt feelings. And hurt feelings destroy the reality bubble they reside in. So they fight reality by calling those that come with facts name such as xxxphobe etc. Public shaming that bring facts to where they are now being written again to include feelings. Not generally a real threat in small groups, large groups expect herd mentality and violence as they can only hold 1 thought at a time.
Gary just got into it with the director of It's About ME!! Movement today. Their leader didn't like he prepared a speech for next session that included same sex spaces again.

"I will"
by A Kevin Brown May 20, 2024
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