also known as Strength of Time Slot, is a term used, often in televation ratings circle, particularly network
tv ratings, in describing the competitiveness of a timeslot. The more competitive the slot, the harder it is for shows, especially those on lowly network stations such as
CW, to garner high viewership, either in the
18-49 age group or total viewers. Many shows
get canceled due to being in difficult time slots as
well as facing off against much higher rated shows in the similar slot.
Duante: Monday nights are typically very poor for the CW as they have to go up against shows such as NBC's The Voice and Blacklist, two shows which often pull 3.0 or higher ratings for the
18/49 age group and 9+ million total viewers. The Strength of Slot is pretty high and competitive
MUA Nicole Kristen Williams: So true, The
top show on CW is
lucky to pull a 1.4 in
18-49 much less a 2.0 or 3.0+.