Middle aged men in Lycra a term coined by leading market research firm Mintel.
Michael Oliver, who wrote the report, said: "Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are."
The research shows that growth in bike sales is being propelled by 35- to 45-year-old men with families, who instead of going off and buying a sports car as they approach middle age now go for high-end bike instead.
Michael Oliver, who wrote the report, said: "Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are."
The research shows that growth in bike sales is being propelled by 35- to 45-year-old men with families, who instead of going off and buying a sports car as they approach middle age now go for high-end bike instead.
Spring will usually bring Mamils out of hibernation in search of fresh Lycra and carbon fiber - their staple diet.
Lycra is like Spandex in USA
Lycra is like Spandex in USA
by CoolJules October 5, 2010
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mahmil • Magmilficent • MAMIL • maxmillian • mahailiah • Maxmilan • MacMill • Mahil • mahila • mahilet
A sweet loving girl who will care about anybody.But beware she has a fun little twist to her.Colorful and artistic.She will stand up for anybody.But has a scar of sadness and is mixed up with her emotions.But her beauty makes up for it all.Short also.
by queenbitch2202 April 26, 2017
Get the mahaila mug.One of the coolest snipers on any game, could possibly shoot an enemy in the head at 1,000 yards, also has one of the best scottish accents on a game, despite being a crack-shot with a sniper, it's Price who "assasinates" Zahkaev (he blows off his arm)
by Iameverywhereyetno-whereatall October 18, 2009
Get the Cpt. MacMillan mug.A sexy, hot, cute, beautiful lady.
Normally very sleepy, refers to the popular childrens story 'sleeping beauty'.
Normally very sleepy, refers to the popular childrens story 'sleeping beauty'.
Mahmiri slept in for more beauty sleep, she was then awoken by a kiss from her prince; (who?).. We will never know.
by pedropedro February 5, 2010
Get the Mahmiri mug.A Scottish Sniper From the Game Call of Duty 4. He is Lt. Price's Captain for the missions: 'All Ghillied Up' and 'One Shot, One Kill'
by "Soap" Mactavish August 30, 2008
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