A stupid ad campaign to get kids into 'ultra'cool school' the kind of word teachers use to make kids think theyre 'HIP 'N HAPPENIN' poor idiot teachers, this only works on nerds!
To use a word not commonly considered a verb as a verb. The created word, or neologism, may be modified in the same way as any regular or irregular verb.
Nouns and Adjectives are most commonly used as base words, but almost any word may be used in this way.
Many of these created verbs have passed into common usage, such as telephone, email or damage.
To verb is, in itself, an example of a verbed noun. Here are some other examples of verbed words.